According to Andrew Pavia, a writer for the Queens Ledger Weekly Newspaper Group, the next wave of technology could have people waving their smartphones.
At least that’s what Tim Daly, a co-founder of thinaire believes. According to Pavia’s article published on September 27th in the Forest Hills Times, Daly’s company utilizes technology that is already in use for the purpose of advertising and connecting with consumers.
Thinaire -the leader in NFC (Near Field Communications) technology, has created a small RFID (Radio Frequency Identification Display) tag that hides underneath an advertisement. When a smartphone user waves their device over the tag, hardware inside reads the information and the user is given information on certain products and, in some cases, receives deals.
While speaking to us at the Queens College Business Forum on September 21st, Daly made it clear that the tag cannot steal information like cell phone numbers or data on the phone, and that any information the user provides is voluntary. He said its also easier to use than similar technology already on the market.
“If you put friction into the system, like QR Codes (Quick Response Codes) or different codes where you have to download a special app, you’re going to have drop off, Daly said. “NFC takes away all that friction because it’s in your phone and you don’t have to turn it on.”
Daly explained that the technology has been around and in use for more than fifteen years. “Its been used in warehousing, tracking where pallets are located,” he said. Thinaire is attempting to to take this technology out of the warehouses and into places like chain restaurants and grocery stores.
Daly also explained that thinaire has the ability to access tags that are already in use and change the content. In other words, the content in a tag can be updated or altered without completely changing the advertisement or creating a new tag.
Currently, thinaire is working with major manufacturers, but Daly would not disclose specific names.
Daly believes the technology will change the money is exchanged. “Ultimately, we’re not going to take credit cards or money out and pay for things, ” he predicted. ‘We’re going to use things like Google Wallet.
“The smartphone has become the most relevant device in my life,” he added. “If I need something, if I need immediate gratification, I can get it right here.”
Wow, before we know it, we will no longer be running out of the house with our wallet, keys and cell phone clumsily in hand. Everything will be neatly all in one place…our smartphones! And the technology to do this is coming out of thinaire!
For more information about thinaire, visit their Web site at: www.thinaire.net